Salon Marketing Bootcamp
I help salons break through revenue plateaus by implementing a powerful social media & email marketing strategy that boosts new client acquisition by 20% and increases the spending of existing clients—all within a year or less.
Have questions? Click here to talk?
Here's what you can expect
from the class
01
Instagram Confidence
You'll understand how Instagram works and know how to make it easy to use. PLUS spend less time on Instagram, but get better results!
02
Email Marketing Confidence
You'll understand how to use your email list to build client loyalty and increase service and product sales- all without being "salesy"
03
Accountability from Stef
Learn from the top recruiting expert in the beauty industry, live each week in class and work with her to stay accountable to your execution goals.
04
Virtual Learning = Fast Results
Classes are just 90 minutes a week on Zoom, with easy-to-follow homework assignments. Tuition includes up to 5 people from your salon to join! Start seeing results right away as you implement what you learn. (this is so much easier when your team is in the learning with you!)
05
On-going support
Get 3 months of FREE ongoing support in the VIP Mastermind, where you can ask Stef and other industry coaches all your questions + a one-on-one Strategy session with Stef!
The NEXT training starts in:
Have questions? Click here.
Book now—spaces limited. Classes only run 5x a year!
Class Start Dates: Feb 27th, April 10th, May 8th, May 29th, Sept 4th
Ignore social media marketing, and you’re losing money and falling behind.
This marketing class is designed to help you develop the skills needed for sustainable salon growth by attracting new clients and building client loyalty. It’s all about creating systems that support your salon’s success. A strong leader drives results, and that starts with putting the right marketing systems in place.
This 4-module, weekly virtual class will help you unlearn outdated marketing tactics and teach you how to effectively use Instagram and email marketing to attract new clients, increase service and retail sales, and strengthen loyalty with your existing clients.
Overwhelmed by constantly trying to market your salon without seeing results?
No experience required
No Instagram experience? No problem—we’ll teach you everything you need to know to get started. Plus help you get your team on-board!
Time Management
Learn how to carve out dedicated time for marketing that’s both efficient and results-driven, without feeling overwhelmed.
Support
Marketing is best done collaboratively. You'll learn how to get your team excited and involved in your Instagram marketing!
Confidence
Learn how to turn your Instagram followers into paying customer at the salon. AND stop feeling awkward about what you're posting!
Increased Revenue
Ready to drive revenue? The fastest way to do it is by increasing your current clients spend and acquiring more new clients! We'll help you do both!
Ready to become a more successful salon owner?
Sign up now for the next Salon Marketing Bootcamp! Trusted by top salons across the country, you’ll learn how to harness Instagram and email marketing to consistently bring in new clients, drive more sales, and strengthen client loyalty—without the guesswork or wasted budget. Stop relying on outdated methods and discover a smarter, more effective approach to marketing your salon.
Questions? Click here.
Class Start Dates: Feb 27th, April 10th, May 8th, May 29th, Sept 4th
Words of praise from past attendees
We’re a highly successful 40-year-old brand. We already have robust systems in place and but Instagram was a whole new animal for us. Because working with Stefanie on our recruiting was so successful- 55 new interns in a year- we trusted her to help us overhaul our marketing strategy as well. She was able to breathe new life into old systems and show us what was no longer working! It has been a game changer.
—
Lucas CEO
Van Michael Salon
"
Stef has been a resource, an encourager, a cheerleader of our brand, and her work with us has helped modernize our marketing efforts and set our marketing team up for even greater success.
—
Debra Salon Owner
Penzone Salons and Spas
"
Stefanie’s work across our brands has been truly transformative. She helped us revamp our student recruitment strategy with a more social media-focused approach, and supported our salon with a comprehensive marketing plan. We can't speak highly enough of our work with her. As a business owner, I’ve gained the confidence to assess my team’s marketing efforts—something I never had before.
—
Necole
School and Salon Onwr
Paul Mitchell Cleveland + Columbus
Have Questions? We Have Answers.
Who's this class for?
This live virtual class is designed for salon owners and leaders who are ready to grow by attracting more new clients and increasing sales and loyalty from their existing ones. If you’re struggling to make Instagram work for your salon or only using email for basic reminders, you're leaving valuable opportunities on the table. If your old marketing strategies aren't delivering the results you need, and you’re overspending on Google Ads and SEO with little to show for it, this course is for you.
What's the time commitment?
The course consists of four 90-minute sessions, delivered weekly. When you enroll, you'll get access for up to 5 team members to join you, plus a FREE 90-day membership to the VIP Mastermind and a one-on-one strategy session with Stefanie. You’ll also receive lifetime access to all downloadable resources and recorded video trainings, so you can revisit the material anytime, at your own pace and convenience.
Am I guaranteed results?
While we'd love to be able to guarantee your results we aren't fortune tellers and your results 1000% depend on your execution of the learning.. What we can guarantee is that you'll be given the tools, techniques, and support you need to start making incredible hires. And if you are doing the work and not seeing results you get our guaranteed support until you do!
Do you offer 1:1 Coaching?
YES! We offer 1:1 coaching following the bootcamp to any salon that needs a little more accountability to action. We help support salon owners and their teams in this coaching. But you also get a FREE 90 day VIP Mastermind membership with your program so that is the best place to start!
About the Coach
Stef Fox is a seasoned beauty industry professional with over 20 years of experience. From hairdresser to salon owner, she has built a reputation as the leading recruiting and marketing coach in the beauty world, delivering proven results. Trusted by some of the industry's largest salon brands—including Van Michaels, Penzone Salon and Spa, Coles, and Gadabout—Stef works closely with top manufacturers to support salons of all kinds. She views salon success as an industry-wide challenge, not a brand-specific one, and collaborates with a wide range of brands to address it. Stef’s hands-on experience, combined with her genuine passion and commitment to salon owners’ success, has earned her respect and "street cred" across the industry. ,
Turn Instagram & Email into Client-Attracting, Sales-Boosting Machines!
Register now for the next cohort to help you reach your salons growth goals!
Have questions? Click here
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